Skills
Advertising Media Professional, Sales and Customer Relations, Marketing, Data Analysis, Information Technology
& Systems Management
Qualifications
Microsoft A+ Certified
DOS/Windows Service
TechnicianKnowledgeable in
Microsoft® Windows Operating
System,
IBM AS/400, and Linux platforms and associated database, network,
design and office applications
HTML, XHTML, Java, CSS, and Visual Basic markup and
programming languages
Experienced and qualified in all aspects of computer
hardware
and software technical issues including troubleshooting, repair,
installation, configuration and systems management
Advertising, Media, and Sales professional experienced in
design, layout, proposals, copywriting, photography, agency and
client relations, report preparation and conceptualizing new
solutions to increase interest and revenue
Excellent communication skills both written and verbal,
organized and detail oriented
Memberships: IEEE
Member, Microsoft TechNet Subscriber
and Evaluation Beta Tester, Member: Computing Technology
Industry Assn. (CompTIA), and Board of Directors, Ridgecrest
Lions Club, FCC licensed operator KI6JJN
Experience
Larson
Media
www.larsonmedia.net (privately
contracted/self
employed) Webmaster, Graphic Production, A+
Technician, IT Services (Feb. 2001 - Current)
Responded to client demand for IT and Network Services
Performed Graphic Design, Web Development, and Desktop
Publishing
Managed all data, voice and network functionality for 3
locations Auto Parts Distributor
Designed and completed Factory Effex’s entire
website
for their 2001 product line (www.factoryeffex.com) and
additionally acted as consultant and IT/MS on contract basis
Consulted Quickbrit Publishing on their acquisition of
www.2wf.com, and contributed to the Sales, marketing and
Editorial content of the Motorcycle Enthusiast Online
Publication
Performed Installs, Dealer Education and On-site
Instruction
for Autosoft, Developer of real-time inventory management and
database software package targeted to Automotive Repair
Industry
Privately contracted overseeing all maintenance and
upgrades
for combined Windows and IBM AS/400 Network both on-site and
remotely using SQL
Wiefels & Son Mountain Valley Memorial Park Funeral Counselor, Transport Driver (Feb. 2007 - Current)
Ken
Charlon Auto
Sales - Ridgecrest Ca. Vehicle Sales, Business Operations,
Marketing (September 2005 - March 2006)
Performed daily Vehicle Salesperson duties , opened and
closed facility etc.
Interfaced with media contacts at 3 newspapers, 2 radio
stations, placed all advertising
Generated weekly advertising creative and
produced in house
signage
High
Desert
Newspapers/Swift Publishing/The Daily
Independent Advertising Account Executive - Print
and
Online media (July 2003 - September 2005)
Managed over 300 advertising accounts for Daily Newspaper
and
Online publication
Maintained or grew over 98% of existing accounts, and
additionally, was top producer of new accounts
Grew revenue by mining new accounts, market segments and
selling new or secondary products
Attained highest ad count, most new contracts, most
revenue,
two consecutive years
Made recommendations to newspaper advertising clients to
develop advertising strategy and schedule
Continually evaluated market status and trends in Retail,
Automotive and Real-Estate segments and absorbed industry data
regarding sales techniques, consumer trends, buying habits,
etc.
Managed all advertising accounts and prospects of Internet
based motorsports enthusiast publication
Developed, introduced and maintained a database containing
in
excess of 400 industry clients
Constructed advertising creative (animated Banner
GIF’s) for clients and advertisers
Evaluated log files, analysis reports, site traffic,
advertisement click through rates and compiled data
Prepared, and presented in person, a campaign
proposal to
American Honda Motor Co. resulting in 2wf.com’s first and
largest to-date advertising commitment from the market segments
largest advertiser.
Petersen
Publishing Company – Los Angeles, CA Western Advertising Sales (Sept. 1998
- Feb.
1999)
Managed over 200 advertising accounts in Petersen
Publishing’s “Motorcycle Group” across
six
monthly magazine titles, which include leading titles Dirt Rider
and Motorcyclist
Attended trade shows and events to scout new business and
maintain current relationships
Gained new business and grew existing business by
implementing alternate resources and creativity
Analyzed data, prepared reports, proposals and compiled
competitor information
Empire
Burbank
Studios - Burbank, CA. Stage Manager / Utility
(Dec. 1996 - May
1997)
Acted on behalf of studio as liaison between production
cast/crew and studio staff
Coordinated use of studio facilities, office space,
dressing
rooms etc., and coordinated use of studio - owned grip and
lighting equipment and rented booms and lifts
Assisted in many phases of production including Utility and
Electrician functions
Yamaha
Motor Corporation - U.S. Corporate Headquarters - Cypress,
CA. 1.
Purchasing Specialist (Oct. 1993 - Oct.
1995)
Responsible for purchasing of all motorcycle, snowmobile
and
ATV bolt-on accessories
Responsible for purchasing of all petroleum and chemical
products for ATV/Motorcycle line
Worked directly with vendors negotiating price, delivery
and
terms
Assisted in implementation of bar-code labeling system
Assisted in development of new products, and assisted in
consumer catalog development
Wrote copy for catalogs, bulletins, and new product
releases,
and assisted in catalog development
Performed market research and comparison and attended trade
shows and consumer shows
Maintained gross profit margins by combating and
deferring
cost increases of raw materials
Yamaha
Motor
Corporation - (continued) 2.
Dealer Representative, P&A Specialist - YPAD
(Oct
1992 - Oct 1993)
Worked trade shows and consumer shows and represented
product
on behalf of Yamaha
Worked with eligible franchised dealers establishing co-op
advertising
O’neal
Racing -
Chatsworth, CA. Purchasing Agent
& Product
R&D (Oct. 1990 - Oct. 1992)
Responsible for all domestic purchasing and some
international purchases
Assisted Art Director and Purchasing Manager in new product
research, catalog development, copywriting and proofreading
Conceptualized, sourced and introduced several new products
resulting in $800,000 in new sales
Bear
Mountain Ski Resort - Big Bear,
CA. Ski Patrol (October
1993 - March
1997)
Patrolled in conjunction with National Ski Patrol
responding
to skier accidents and incidents
Assisted Guests by providing information and services